Street Cred Capital offers fast, fair financing solutions to mobile retailers — but until recently, its brand had been built in pieces without a cohesive strategy. I was brought in to lead a full rebrand, beginning with a comprehensive brand audit and stakeholder interviews. The goal was to create a flexible, accessible brand system that could support the company’s rapid growth and connect with both B2B partners and everyday consumers.
I developed the brand voice, positioning, visual identity, and messaging framework, then applied it across a refreshed digital experience and foundational collateral. The result is a brand that’s grounded, scalable, and user-friendly — one that brings consistency and clarity to a rapidly evolving space.
Before
The original SCC logo lacked flexibility and meaning. The logotype was clunky and unscalable.
After
The new logo is an expression of the brand story. It’s modern & flexible. The logomark can be separated from the logotype and still be recognizable.
The Logo
Get Connected.
Street Cred Capital empowers mobile retailers to provide simple, fast, & fair financing solutions to every customer. I wanted the brand to communicate its promise of simplicity and inclusivity. With the logo as the visual foundation— I chose a high-contrast, eye-catching color palette. I drew the S in the logomark to reflect SCC’s simple & smooth financing process and I added the dots to create the illusion of an all-green traffic light. I designed the logotype to feel hip & modern as well as simple.
The S
Designed to reflect SCC’s smooth & fluid lending process.
Green Light Concept
Green means GO! The dots also speak to the core brand idea of connection.
SCC connects retailers & consumers to their potential.
BRAND STYLE GUIDE
TYPOGRAPHY & COLORS
#00252D
#1FFF85
#FFFBFC
#8AA2A9
Raleway
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Lato
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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The Website
I redesigned the website to be clean, clear, and modern, as well as user-friendly and easy-to-navigate. I wanted anyone who landed on the site to understand what SCC does— and then be able to find whatever info they needed. I also seeded the pages with multiple, content-specific CTA’s to support SCC’s sales funnel.
