West Point Roofing

West Point Roofing is a national roofing company with a strong local presence in each market it serves. Named after the founder’s alma mater, I was brought in to develop a cohesive brand identity and website that reflected his military background, values, and vision for long-term growth. One of the central brand challenges was how to make the company feel both trustworthy and national in scale — while still resonating at the hyperlocal level.

I led the brand strategy, developed the full identity system, and partnered with a developer on the site. The new brand balances strength and approachability, designed to be instantly recognizable in communities across the country. Deliverables included a striking logo, visual system, brand messaging, and applications like vehicle decals, environmental graphics, and both print and digital marketing assets. The result is a brand that reflects both operational discipline and neighborly trust.