Develop a new editorial brand from the ground up that could expand the Trofast Media ecosystem, establish a distinct voice, and inspire investors to think beyond traditional asset classes.
Investable Universe didn’t exist until Trofast Media set out to create it. I partnered with the team to transform an idea into a distinctive media brand with a clear editorial voice, strategic positioning, and a scalable identity system built for growth.
Grounded in the idea of “expanding your investable universe,” the brand encourages investors to look beyond traditional stock-market narratives and explore a broader perspective on wealth and opportunity. Inspired by themes of space, scale, and discovery, I developed a visual identity system that reflects the brand’s mission while creating a cohesive experience across every touchpoint.
In addition to designing the identity, I wrote the website content, designed and developed the website, and created a suite of social media templates and supporting brand assets. The result is a cohesive media brand with a strong editorial voice and a flexible foundation built to grow alongside the publication.
Engagement
- Brand strategy
- Naming Architecture
- Brand Identity
- Messaging Direction
- Website
- Social Media System
Establishing a News-Based
Digital Brand Identity
As a subsidiary of Trofast Media, Investable Universe is grounded in a legacy of traditional financial news. In efforts to pay homage to its roots, I kept the palette simple: black and white with a pop of modern RGB color. As a blog-based site, imagery is everything– so I chose strong foundational photography to set the tone for the first series of posts.
Brand Colors
Black
#000000
Blood Orange
#f53f31
White
#ffffff
Custom Cover Art
Developed the concept and design for weekly e-newsletter, podcast cover art, and social media.
