Investable Universe is a digital media concept developed by Trofast Media, focused on reporting news and analysis across real and alternative assets, including real estate, infrastructure, land, commodities, and art. I was brought in to develop a spin-off brand identity that would expand the Trofast ecosystem and establish a distinct editorial voice.
Grounded in the idea of “expanding your investable universe,” I built a visual identity system inspired by space and scale, designed to encourage viewers to think beyond traditional stock-market narratives. The system includes a primary logo, favicon, and logo lockups with tagline variations, along with supporting brand assets.
I also extended the identity across social media templates and website design direction to create a cohesive and flexible brand presence across platforms.
Establishing a News-Based
Digital Brand Identity
As a subsidiary of Trofast Media, Investable Universe is grounded in a legacy of traditional financial news. In efforts to pay homage to its roots, I kept the palette simple: black and white with a pop of modern RGB color. As a blog-based site, imagery is everything– so I chose strong foundational photography to set the tone for the first series of posts.
Brand Colors
Black
#000000
Blood Orange
#f53f31
White
#ffffff
Custom Cover Art
Developed the concept and design for weekly e-newsletter, podcast cover art, and social media.
