The company had grown quickly, but its brand had evolved without a cohesive strategy, making it difficult to communicate consistently across audiences and channels.
Street Cred Capital offers fast, fair financing solutions to mobile retailers — but until recently, its brand had been built in pieces without a cohesive strategy. I was brought in to lead a full rebrand, beginning with a comprehensive brand audit and stakeholder interviews. The goal was to create a flexible, accessible brand system that could support the company’s rapid growth and connect with both B2B partners and everyday consumers.
I developed the brand voice, positioning, visual identity, and messaging framework, then applied it across a refreshed digital experience and foundational collateral. The result is a brand that’s grounded, scalable, and user-friendly — one that brings consistency and clarity to a rapidly evolving space.
Engagement
- Brand Audit
- Stakeholder Interviews
- Brand Strategy
- Positioning
- Messaging
- Visual Identity
- Website Design & Development
- Marketing Collateral
Before
The original SCC logo lacked flexibility and meaning. The logotype was clunky and unscalable.
After
The new logo is an expression of the brand story. It’s modern & flexible. The logomark can be separated from the logotype and still be recognizable.
The Logo
Get Connected.
Street Cred Capital empowers mobile retailers to provide simple, fast, & fair financing solutions to every customer. I wanted the brand to communicate its promise of simplicity and inclusivity. With the logo as the visual foundation— I chose a high-contrast, eye-catching color palette. I drew the S in the logomark to reflect SCC’s simple & smooth financing process and I added the dots to create the illusion of an all-green traffic light. I designed the logotype to feel hip & modern as well as simple.
The S
Designed to reflect SCC’s smooth & fluid lending process.
Green Light Concept
Green means GO! The dots also speak to the core brand idea of connection.
SCC connects retailers & consumers to their potential.
BRAND STYLE GUIDE
TYPOGRAPHY & COLORS
#00252D
#1FFF85
#FFFBFC
#8AA2A9
Raleway
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Lato
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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The Website
I redesigned the website to be clean, clear, and modern, as well as user-friendly and easy-to-navigate. I wanted anyone who landed on the site to understand what SCC does— and then be able to find whatever info they needed. I also seeded the pages with multiple, content-specific CTA’s to support SCC’s sales funnel.
