Member Resources, formerly known as Lawfordable, is a white-label service that supports unions and worker organizations by connecting members with benefits and resources. I was brought in to lead a full rebrand, including naming, brand strategy, identity design, and website development.
Working closely with the team, I guided the renaming process and developed a clear positioning framework rooted in their core values of service and value first. The goal was to create a brand that felt trustworthy and established, while remaining flexible enough to integrate seamlessly with partner union organizations.
I designed a full identity system and digital presence that emphasizes clarity, approachability, and ease of use. The result is a clean, adaptable brand that strengthens Member Resources’ role as a behind-the-scenes partner for unions and their members.
THE LOGO
A One-Stop-Shop to Build, Grow, & Support Your Members.
The logo was designed to represent MR’s position as a bridge and partner. The letters connect to form a bridge, they also overlap and are slightly transparent to reflect the value of the MR partnership: stronger together. To capture the warm and friendly nature of the organization I rounded the letters and used an earthy color palette. I also added a period at the end of MR to turn it into a statement, as in, MR is a one-stop-shop for all of your membership’s needs.
MR is the bridge that connects unions to their members.
MR. is a statement. The one-stop-shop for all your membership needs.
BRAND STYLE GUIDE
TYPOGRAPHY & COLORS
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Raleway
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Lato
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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